Recognized as the second largest bakery-café company worldwide, French-based Groupe Le Duff has announced the creation of Le Duff America to manage its North American café brands, which includes la Madeleine Country French Café, Bruegger’s Bagels, Timothy’s World Coffee, and Brioche Dorée.
The new organization will allow its North American brands to combine their expertise, maximize synergies, and position them for future growth. Le Duff America will serve as the umbrella organization and provide overall expertise and support in areas such as human resources, purchasing, finance, franchise development, and real estate, allowing the bakery-cafés to focus on delivering an extraordinary experience for their guests.
In addition, Le Duff America also named its new leadership team, which will be led by co-CEOs Claude Bergeron and Jim Greco. Members of the new executive team include:
“The creation of this vibrant new organization will combine the deep expertise of Groupe Le Duff and these incredible brands, strengthening our leadership in North America’s bakery-café segment and, most importantly, delivering an enhanced experience for our guests,” Bergeron says. “I’m pleased to have Jim Greco by my side as we take Le Duff America and its brands to the next level.”
“I’m excited to have the opportunity to lead Le Duff America in partnership with Claude Bergeron and bring together the strengths of Bruegger’s, la Madeleine, Timothy’s World Coffee, and Brioche Dorée,” Greco says. “Through this strategic move, we can maximize synergistic opportunities and be better positioned for future growth. We see the largest growth potential in franchising. We just launched la Madeleine’s franchise program, and we plan to franchise all of our brands across North America.”
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