B.GOOD announced that it has named Brent Feldman as the company’s new Chief Marketing Officer. Before joining B.GOOD, Feldman served as EVP, Group Account Director at Hill Holliday, overseeing a wide range of clients including Dunkin’ Brands, Chili’s and Coca-Cola. Feldman has spent the majority of his career as an advertising agency executive – with a focus on the food and beverage industry – and has a passion for improving the customer experience and building brands. His brand experience also includes McDonald’s, Wendy’s and Nestle.
Now, following his work with various advertising agencies, Feldman will help lead the charge to grow the B.GOOD brand through faster, bolder, more consistent and more expansive marketing efforts. Areas of responsibility will also include new product development, increasing brand consistency and enhancing the customer experience, particularly in-store.
In addition to building brand awareness and driving profitable sales, Brent will be true to the brand’s roots and highlight its flavorful menu while sharing stories about the farmers who source B.GOOD ingredients and the ways in which B.GOOD supports the communities it serves.
“B.GOOD is an amazing brand with so many admirable attributes and amazing stories,” says Feldman. “The surface has barely been scratched on the stories it has to tell about itself. I’m most excited to expose more people to what many already know – that B.GOOD has incredibly delicious food you feel better about eating because of where it comes from and how it’s made. This is a brand that is rooted in local communities and I look forward to telling its story.”
Recently appointed CEO Chris Fuqua adds, “We have big plans to expand the B.GOOD brand in the months and years ahead. This plan includes driving brand awareness by telling the B.GOOD story, really understanding our customers, innovating through menu and technology and building a culture that makes B.GOOD a fantastic place to work. With Brent’s unique skillset and experience, he is a natural choice to lead the marketing efforts that will help make all of this happen and we are so excited to welcome him to the team.”