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    Grown to Add Plant-Based Items from Marco Borges’ Book

  • Industry News January 16, 2019

    Shannon Allen and her husband, two-time NBA Champion Ray Allen, announced their first-of-its-kind 100 percent USDA organic certified fast food restaurant grown will add vegan menu items. grown will add official plant-based menu items from New York Times bestselling author Marco Borges’ new book—THE GREENPRINT—which goes on-sale nation-wide today.

    THE GREENPRINT: Plant-Based Diet, Best Body, Better World with an Introduction by JAY-Z and BEYONCÉ (Harmony Books; $27.99; on sale December 31) is a revolutionary lifestyle program and a movement for the world that empowers people to consume more plants and reap the myriad benefits plant-based living can provide.

    “I am elated to have official GREENPRINT menu items as a part of grown’s carefully crafted menu,” says Shannon Allen.  “Marco and I share a simple, yet ambitious, fundamental belief—healthy eating is not a privilege; it’s a right that should be accessible to everyone.  It’s an honor to be associated with a like-minded mission of making the world a happier and more delicious place.”

    Of THE GREENPRINT’S 44-day program’s 60 recipes, grown will now feature 10 dishes from the book including: Black Bean & Kale Wrap, Sweet Potato Toast, Mushroom “Chorizo” Tacos, the coveted re-named “Somewhere over the Rainbow” Quinoa Bowl and the Chickpea “Holy Sh*t, Better than Tuna,” Sandwich.

    “THE GREENPRINT is more than a book; it’s a movement to live better and judge less,” says Borges. “That’s what makes this association with grown such a powerful declaration.  It’s not about being vegan or non-vegan. THE GREENPRINT is ‘plant-based living defined by you.’ The more you lean toward plants, the more you benefit from them.  I am grateful that Shannon and Ray Allen have allowed me to be a part of their trailblazing journey. More than anything, grown rocked the new menu items and I can’t wait for everyone to try them.”  

    Shortly after their middle child, Walker, was diagnosed with Type 1 diabetes, Shannon spent a very frustrating evening unsuccessfully driving up and down the highway searching for something delicious, nutrient dense, made with 100 percent USDA organic certified ingredients and with the convenience of a drive thru.

    That’s when she had her “ah ha” moment and grown was born. With five units in just two years since opening their flagship store in Miami—including locations inside of HardRock Stadium, the Wesleyan University Campus Bookstore and WALMART Supercenter in Lake Nona—it’s overwhelmingly evident grown has struck a nerve with busy people who are desperate for convenience without compromise. In keeping with grown’s mission to change the world one 100% USDA organic certified fast food meal at a time; grown will begin awarding franchises in 2019.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.