Guy Fieri Enters Fast Casual with Chicken Concept

    Industry News | July 25, 2018

    Chicken Guy!

    Following one successful collaboration between celebrity chef, Guy Fieri, and restaurateur, Robert Earl, the two dynamic forces have come together to create a new concept that will launch its flagship location at Disney Springs at the Walt Disney World Resort in Lake Buena Vista, Florida. Chicken Guy! is a fast-casual chain dedicated to serving succulent chicken tenders paired with a wide variety of flavorful sauces meant to please all palates.

    The menu at Chicken Guy! will feature one-of-a-kind, all-natural fresh chicken tenders, hand pounded to maximize crunch and paired with a wide selection of delicious sauces. Brined in fresh lemon juice, pickle brine, and buttermilk, and infused with fresh herbs, these tenders deliver on flavor and texture. The menu features the tenders—grilled or fried—in sandwiches, straight up on skewers, or in meal-sized salad bowls, and a wide array of sauces to enjoy with the chicken as well as tempting sides like Guy Fieri’s fries, crowd pleasing mac ‘n’ cheese, fried pickles, and fresh slaw. Chicken Guy! Also has two delicious Flavortown Frozen Treats. Guests can end their meal on a sweet note with the Triple Double Ice Cream Treat—a large cup of deliciousness combining triple chocolate and double mint that may cause a few cases of brain freeze—or the Cinnamon Apple, a heaping cup vanilla soft-serve ice cream smothered in Cinnamon Toast Crunch and Apple Jacks cereal.

    “I’ve had the pleasure of getting to know Guy—first with the launch of his sandwich and burger menu at Planet Hollywood. Since then, we have kept in touch, determined to work on more projects together,” says Planet Hollywood founder and chairman Robert Earl. “We have found the perfect venture with Chicken Guy!, certain to be a crowd-pleaser. I have personally tasted all the menu items and can’t wait to open at Disney Springs and across the country, because I know our guests will love what Guy has put on the menu.”

    Fieri, a chef, entrepreneur and New York Times bestselling author, has brought his signature blend of authentic-meets-surprising flavors to Chicken Guy!, once again creating crave-worthy blends of spices and seasonings that keep his fans coming back for more. In this new concept, Fieri has taken the always-popular chicken tender, endowed it with a proprietary blend of flavors, and provided guests with a myriad of delicious sauce options resulting in endless combinations of flavors.

     “I’m stoked to be building Chicken Guy! with my friend, Robert Earl,” Fieri says. “It’s all about the real deal, all-natural chicken, but let me tell you, our sauce game is on point."

    Opening this summer, Chicken Guy! Is located in the heart of Disney Springs. The whimsical design will delight guests as they place their orders; innovative packaging will make carrying out and enjoying food on the go fun and easy. Seating will be available indoors and out. No detail has been overlooked in providing the best possible guest experience.

    News and information presented in this release has not been corroborated by WTWH Media LLC.