Industry News | August 22, 2012

Guy Fieri, Sodexo Go Back to School with Fast-Casual Spot

Students at select American colleges and universities will get a taste of rock star dining on campus, thanks to an exclusive new partnership between Food Network icon Guy Fieri and Sodexo, the leading provider of quality of daily life solutions. 

Fieri worked with Sodexo to create Guy Fieri On Campus (GFOC), a fast-casual retail dining concept featuring his unique culinary style with hints of Italian, Asian, and Mexican flavors—the kind of food featured regularly on the TV host’s shows and in his restaurants, Tex Wasabi’s and Johnny Garlic’s.

Under this partnership, Fieri and Sodexo will open at least 15 GFOC locations in the next five years. 

The first GFOC will open this fall at Montclair State University in New Jersey.

“I'm totally psyched about Guy Fieri On Campus,” Fieri says. “This is my style, my recipes, and what I wish I could have had when I was in college. I've definitely learned a lot about what people like to eat in my travels across the country, so you know this food is going to be on point.”

GFOC’s awesome menu includes a broad selection of sandwiches, pasta, tacos, quesadillas, rice bowls, salads, soups, and burritos. 

Another highlight is a full offering of appetizers, sides, and snacks, including Guy’s famous Vegas Fries, a recipe inspired by Guy’s college days featuring extra crispy spuds tossed in buffalo sauce and served with a side of bleu cheese. 

There’s definitely no room for boredom at GFOC, so diners will also be able to try sea salt fries or garlic fries with Parmesan.

Flavor is king when it comes to snacking on chicken wings, so Fieri is offering these in three unique ways: slathered with his own signature barbecue sauces; marinated and coated in a spicy soy sauce and honey Firecracker Sauce; and as Garlic-Butter Wings with hot sauce.

“Sodexo creates exceptional student experiences, and this partnership with Guy Fieri is another example of the exciting innovations we bring to campus,” says Tom Post, president of Sodexo Education-Campus.

“Much like our other branded dining concepts, Guy Fieri On Campus was designed to create a fun and relaxing spot on campus for students to enjoy great food while letting their hair down, or in this case spiking it up,” he says.

Comments

Dear Tom and Sodexo-Congratulations on a terrific public relations and marketing strategy by partnering with Guy Fiere. He is a friend and neighbor and has such a great pulse on the younger genertation today and is so full of energy--his brand and college campuses are a perfect combo! I am sure it will be a HUGE HIT with students and college campuses! My best-LDUKE

Wonderful to see your food on-campus. Can't wait to see a GFOC at UNLV. All the best. Stef.

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