Industry News | January 31, 2017

Gyroville Expanding into New Markets in 2017

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Gyroville showed consumers and investors that the healthy, build-your-own style trend is on the rise by gaining considerable ground in 2016. The popular Southeast Florida Mediterranean fast-casual franchise generated incredible attention from franchise prospects in its first year of franchising, inking deals to bring the brand to new markets in 2017—including Ecuador, Orlando, and the Midwestern United States.

Entrepreneurs Alberto Reyes, his wife Myrian Salas and sister-in-law Carmen Salas signed a deal to open five units in Ecuador in the next 3 to 5 years. Their first location is slated to open in early 2017 in Quito, Ecuador. Additionally, Kansas’ capital city will get its first opportunity to try Gyroville’s bold, made in-house menu this spring when entrepreneurs Ganna Voskoboyeva and Nataliya Miller open their first location in Topeka. To augment growth, Gyroville also launched an express financing program last year with First Financial Bank, called SBA Express, and committed to finance up to 50 new Gyroville franchises.

“2016 was a watershed year for the brand,” says Scott Mortier, EVP of business development for Gyroville. “After making our national television debut, we were able to show a large portion of the American population what makes Gyroville different from what’s currently out there right now. It is attractive to entrepreneurs who are eager to invest in a concept that stands by its mission to provide healthy, high-quality food in a modern setting. We look forward to increasing our footprint across the U.S. and internationally in 2017.”

The company expects to open six locations in 2017, along with adding another 12 signed franchise agreements to continue steady growth throughout the United States.

“Gyroville is disrupting the fast-casual scene and proving that the build-your-own style concept can be fresh, unique and flavorful,” says CEO and founder Lambros Kokkinelis, a classically trained chef. “In the past year, we’ve continued to innovate and show the versatility of our menu by adding our Medichurri Salsa and the limited time offer, Gyro-Philly—a Mediterranean version of the Philly cheesesteak. We were also honored to be recognized as the best falafel of 2016 by Broward-Palm Beach New Times.”

Gyroville jumped into the fast-casual scene in 2010. The healthy Mediterranean menu, which offers a modern spin on traditional Greek recipes, has become a customer hit with everything on the menu made in-house daily using fresh ingredients. With its build-your-own model, customers can customize their pita, salad or rice bowl to be as healthy as they wish.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.