Industry News | March 18, 2009

Haagen-Dazs Lanuches New 'Clean-Label' Line

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Consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients. This new broader mindset led the Haagen-Dazs brand to create the Five series, so those interested in clean-label products can take pleasure in eating delicious ice cream and be able to enjoy it more often because it's one-third less fat than regular Haagen-Dazs flavors.

All Haagen-Dazs Five flavors are made with milk, cream, sugar, eggs, and one of the following ingredients to create these seven single-note flavors:

* Brown Sugar

* Coffee

* Ginger

* Milk Chocolate

* Mint

* Passion Fruit

* Vanilla Bean

"At Haagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing," says Ching-Yee Hu, Haagen-Dazs brand manager. "The Haagen-Dazs Five line is all about the essentials, and as a result, the pure essence of each ingredient comes alive. Flavors like Ginger really pop and Passion Fruit explodes with real luscious fruit flavor."

The Haagen-Dazs Five series, both all-natural and kosher, is available nationwide at all major and local Haagen-Dazs brand retailers with a suggested retail price of $4.39 per carton.

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