The Habit Burger Grill is setting its sights on South Korea as the next international growth target as the burger-centric restaurant concept continues its steady march abroad. To support its expansion plans, The Habit has partnered with the experienced business development consulting firm Bridging Culture Worldwide to attract multi-unit franchise development companies.
“South Korea, with its savvy consumers, open minded culture and interest in global brands is an ideal marketplace for The Habit Burger Grill’s expansion,” says John Phillips, The Habit Burger Grill’s Chief Global Business Partnership Officer. “The people of South Korea appreciate quality food and enjoy the fast-casual experience. We look forward to working with Bridging Culture Worldwide to find the right franchise partner to ensure our mutual success.”
The Habit Burger Grill’s entry into South Korea marks the next phase in a larger international expansion plan. Bridging Culture Worldwide will help The Habit lead its expansion into the broader Asia-Pacific region. The consulting, strategic planning and market entry service is excited to join this venture.
“South Korea has embraced premium Western brands and The Habit Burger Grill delivers exactly what consumers are seeking—great food and excellent service. With their distinctive fresh off the grill Charburger and hand-crafted sandwiches, fresh salads and other menu items, we know South Korea will appreciate all that The Habit Burger Grill has to offer,” adds Don Southerton, Bridging Culture Worldwide’s founder and CEO.
Better burgers are just the beginning at The Habit, where the menu also includes hand-cut salads; grilled sandwiches including line-caught, sushi-grade ahi tuna, fresh chicken and hand-filleted marinated grilled tri-tip; and sides including onion rings, sweet potato and French fries, and tempura green beans. Guests can choose from a variety of peppers, lemons, limes and sauces at a complimentary condiment bar to customize the flavor of their meal.