The Habit Burger Grill Opens in Watsonville, California

Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads and more, announced today the grand opening of a new location in Watsonville, Calif. Located at 1075 Main Street, the fast-casual restaurant will serve up its “Habit Hospitality” beginning October 12, 2022.

In honor of the highly anticipated grand opening, Habit Burger Grill will host exclusive pre-opening VIP events for The Habit’s CharClub members. The Habit CharClub is a free program that offers members perks, including exclusive updates about new menu items and limited time offerings, a special treat on your birthday, invitations to grand openings, special events, and more. Guests can receive an invite to this exclusive sneak-peek by signing up for the CharClub at www.habitburger.com/watsonville/.

Free Charburger Day (Saturday, October 8th): The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free freshly-made Charburger, fries and drink. Must be a CharClub member and present VIP invitation.
Free Charburger Day (Monday, October 10th): The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free freshly-made Charburger, fries and drink. Must be a CharClub member and present VIP invitation.
Free Habit Day (Tuesday, October 11th): The first 200 guests at 11:30 a.m. and 5 p.m. will receive a free chargrilled meal from one of our pre-set menus. Must be a CharClub member and present VIP invitation.

The restaurant will offer dine-in and takeout. Curbside pick-up and delivery will be available via The Habit Mobile App and online at order.habitburger.com. Guests also have additional convenient ordering options, including state-of-the-art indoor self-serve kiosks and delivery through DoorDash, Postmates and Uber Eats.

“We’re especially excited to open our latest restaurant in the beautiful community of Watsonville, where there’s so much to do and see. From the beach to wine tasting, hiking to the Strawberry Festival, we hope The Habit Burger Grill will be another spotlight in this tight-knit community,” says Iwona Alter, Chief Brand Officer at The Habit Burger Grill.

The Habit Burger Grill is California’s best-kept secret, as it was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” With its cooked-to-order mantra, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, sushi-grade ahi tuna and tenderloin steak. Guests at The Habit Burger Grill can always count on freshly-made, handcrafted quality served up with genuine hospitality.

This Habit Burger Grill’s dining room will be open from 10:30am – 10:00pm Monday – Sunday.

CAVA Opens First Chicago-Based Restaurant

CAVA, the category-defining Mediterranean fast-casual restaurant brand, announced the opening of its first restaurant in the Chicago area, marking the company’s entry into the upper Midwest market. CAVA Wicker Park will bring the company’s total restaurant count to 325 across 25 states and the District of Columbia. With a target of 1,000 locations by 2032, […]

JARS by Fabio Viviani Inks 10-Unit Deal in Atlanta Market

JARS by Fabio Viviani, the innovative single-serve dessert concept founded by global celebrity chef Fabio Viviani, is officially heading to Atlanta, Georgia, with plans to open 10 locations in the area. The driving local force behind this sweet venture is James Gormley, a successful entrepreneur with extensive experience in commercial real estate. “After meeting Fabio and getting […]

Carl’s Jr. Brings Back El Diablo Burger

Guests summoned, we answered. Carl’s Jr is giving into guests’ cravings with the infernal return of the devilishly spicy El Diablo burger. Starting today, the cult-favorite menu item, featuring two charbroiled all-beef patties, two strips of bacon, crispy Jalapeño POPPERS Bites, melty pepperjack cheese and fiery habanero ranch sauce on a seeded bun, will rejoin […]

Bushfire Kitchen to Open 8th Location in Riverside, California

Bushfire Kitchen, the California-based restaurant brand beloved for its healthy, globally-inspired comfort food, announced the opening of its eighth location, and its fourth in Riverside County, set to open in late 2024 at the vibrant Canyon Crest Towne Centre in Riverside. Bushfire Kitchen is known for its from-scratch menu, prepared slow and served fast, utilizing premium-grade, humanely-raised […]

Jeff’s Bagel Run Opens Fourth Location

Jeff’s Bagel Run, the beloved scratch bakery known for its hot, fresh bagels, announced the grand opening of its fourth store in Celebration. The new location, situated in the heart of Celebration, will continue the tradition of serving delicious bagels, cream cheese, and coffee to the local community. Jeff’s Bagel Run has quickly become a […]

Domino’s to Tip Customers who Tip Delivery Drivers

Domino’s brought you Carryout Tips. Now the largest pizza company in the world, known for its value innovation, is launching You Tip, We Tip – a promotion that tips customers who tip their delivery drivers, beginning April 29. “Domino’s drivers have been hustling to deliver hot, delicious pizzas since 1960, and we love that customers […]

Sprouts Chef Training Expands Chef Mentorship Program into NYC

Sprouts Chef Training, the nonprofit organization dedicated to providing life-changing culinary opportunities to underprivileged youth, is expanding their chef mentorship program into New York City. This chef mentorship and their vocational wrap-around program will provide underserved youth with both top culinary mentorship opportunities as well as future job placement in New York City. Sprouts marks […]

Atomic Wings Opens New Prototype in Greenfield, Indiana

Atomic Wings announce a landmark quarter of growth culminating in the grand opening of its latest prototype location in Greenfield, Indiana. This location, which is owned by Vice President of Operations and franchisee Michael Harmon, is a significant step in Atomic Wings’ growth strategy, marking a period of unprecedented success and innovation for the brand. […]

You might also like...

Get daily updates on quick-serve industry news, tips, and events.