The Habit Restaurants Inc., an Irvine-based fast casual restaurant, has launched a free email program to let guests stay connected on all things Habit. For a limited time, joining the program also makes them eligible to win some free prizes.

 By signing up, fans can become the first to know about limited-time offers and new menu items, receive invitations to grand openings and special events, get access to members-only Habit merchandise, and receive exclusive updates from The Habit’s executive chef.

 Guests who become members of the CharClub between now and June 16, 2015, will automatically become eligible to win prizes that include a Habit Food Truck Party for up to 100 friends (two winners); a trip for two to the 2015 American Music Awards including airfare and hotel stay (one winner); free Charburgers for a year (six winners); and exclusive Habit merchandise (120 winners)

 “The Habit has a very loyal fan base and the CharClub is a great way to connect with our guests,” says Matt Hood, chief marketing officer at The Habit Burger Grill. “It gives us the opportunity to share exclusive offers and invitations with CharClub members and becomes another way to engage with The Habit as well as our social media platforms of Facebook, Twitter, You Tube, and Instagram.”

To launch the CharClub, The Habit has partnered with Coca-Cola, a global leader in the beverage industry and The Habit’s fountain brand, as well as Fishbowl, the leading provider of a marketing solutions and analytics platform to the restaurant industry.



Burgers, Customer Experience, Fast Casual, Marketing & Promotions, News, The Habit Burger