Industry News | August 3, 2017

The Halal Guys Announce First LTO and Mobile App

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The Halal Guys, a fast-casual Middle Eastern and Mediterranean restaurant famous for pioneering American halal food, announced its seasonal spicy hummus, its first ever limited time menu offer, and will soon be launching its first mobile app experience.

Made with the restaurant’s famous hot sauce, the spicy hummus is one of the only adaptations the restaurant has made to its distinct but authentic menu of halal food since expanding into a restaurant concept in 2014.

As a limited time offer, the spicy hummus is available in all The Halal Guys restaurants through August 27, and is free to rewards program members from July 28-30 with the purchase of a platter or sandwich.

“The Halal Guys fans love our hummus, so we're offering a fresh take on one of our most popular menu items this summer by adding a little heat to its flavor,” says Andrew Eck, director of marketing for The Halal Guys. “This is the first time we've introduced a limited time only offering to our menu, and we're excited that it has been so well received by our customers.”

In response to The Halal Guys’ continuous growth and customer demand, the brand is finalizing development of its first mobile app that will simplify online ordering and shorten lines in the restaurant. The app, which will be available for iOS and Android devices in August, will also help the brand further interact with fans that participate in the rewards program.

With more than54,000 registered members, The Halal Guys’ rewards program gives fans the opportunity to redeem points for free platters, birthday rewards and other exclusive offers. Both the spicy hummus and mobile app come at a time of immense growth for the franchise.

The Halal Guys first opened its food cart on 53rdand 6thAvenue in New York City in 1990 after noticing the huge demand for Halal food within the Muslim cab driver population. The Halal Guys has since become a global brand, with more than 350restaurants currently in development world-wide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.