The Halal Guys, the innovative American Halal food concept based in New York City, signed a five-unit franchise deal for territories in Northern Virginia, which comes after already signing a 10-unit deal for Washington, D.C., a few months earlier.
The D.C. metro still has a number of major markets with prime franchise territories available, including Maryland. With territories selling out so quickly, expansion plans for The Halal Guys will focus on top real estate markets, seeking sites in mass gathering areas like airports, train stations, malls, and neighborhoods with a significant late night demand.
The Halal Guys have partnered with Fransmart, the company behind the explosive growth of restaurants like Five Guys Burgers and Fries and Qdoba Mexican Grill, as the brand’s exclusive franchise development partner, and the franchisee worked with Fransmart senior director of development Paul Tran on the agreement.
Since joining up with Fransmart and announcing the launch of a franchise program in 2014, the Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and has over 200 franchise units in development in territories including Houston, Atlanta, Philadelphia, Chicago, New Jersey, Connecticut, and the entire state of California, which sold out within the first months of franchising, as well as international locations for the Philippines, Malaysia, and Indonesia.
In operation for more 20 years, the world famous Halal Guys has created major global buzz with media and fans alike after announcing franchise deals for 200 new units in their first year of franchising. The Halal Guys' brand loyalty is second to none in the restaurant industry. The American Halal food favorite ranks in the Top 10 Most Yelped Businesses in the entire United States, and Reebok recently launched a specialty sneaker inspired by the Halal Guys.
A 2014 article in Bloomberg Businessweek on the Halal Guys’ expansion says, “The original Halal Guys in Manhattan is a thing of local legend,” and some reviews from the brand’s devoted customer fan base says, “Best Halal food in the world,” “These guys ARE different,” and “Amazing. A ‘must’ when in NYC.”