The Halal Guys announced the launch of its new website to complement the brand’s ongoing growth and innovation.

The Halal Guys developed its new website in partnership with Gourmet Marketing to enhance the online user experience and simplify and improve functions such as online ordering for catering and delivery, regional restaurant accessibility and communications with franchisees.

The modern, user-friendly website offers a platform that will continuously inform and educate customers, as well as current and prospective franchisees with the latest company news and services. The updated look and feel of the website serve as a nod to The Halal Guys’ roots as an urban food cart on the streets of New York City.

“We wanted to launch a new website that will better support our customers and team and help us connect with our fans around the world,” says Margaret Carrera, chief development officer of The Halal Guys. “Our new site will provide a better, more engaging experience with our fans and will also support our sustainable growth for years to come.”

The website includes new features such as a weekly blog, individual location pages to present useful information about each restaurant and convenient ordering links and will soon host an online swag shop, allowing customers to purchase branded t-shirts, hoodies, hats/caps, water bottles, laptop covers and more.

In addition, the updated Our Story page gives visitors a new look into the history of The Halal Guys. The brand’s loyalty program is also better supported with clear and accessible resources to inform members about the exciting perks and benefits. With more than 65,000 members, The Halal Guys’ rewards program gives fans the opportunity to redeem points for free platters, birthday rewards and other exclusive offers. The new website also gives fans access to purchase revamped gift cards with a variety of fresh new designs and stay up-to-date on the company’s latest COVID-19 safety protocols with a new button on the homepage.

The Halal Guys, which now operates 95 locations worldwide, continues to expand its U.S. and international presence through increased franchise locations. In March 2020, the brand also announced a partnership with CAA-GBG to bring its food products to grocery stores and retailers through consumer packaged goods.