The Halal Guys, the innovative American Halal food concept, has announced the signing of two multi-unit franchise deals. A total of 10 new restaurants will open in parts of Connecticut and northern New Jersey.
The franchisee, who secured the rights for both markets, worked with Fransmart’s senior director of development, Paul Tran, on the agreements and has committed to developing 5 units in each of the two territories, leaving unsold territory still available for sale directly outside of the NYC metro areas.
With territories selling out so quickly, Fransmart, The Halal Guys’ exclusive franchise development partner, plans to focus on top real estate markets, seeking sites in mass gathering areas like airports, train stations, malls, and neighborhoods with a significant late-night demand.
Since partnering with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and has more than 200 franchise units in development.
In operation for more than 20 years, The Halal Guys has created major global buzz with media and fans alike after announcing franchise deals for 200 new units in their first year of franchising. The American Halal food brand ranked as the No. 3 most-Yelped businesses in the entire U.S. for 2014, and Reebok recently launched a specialty sneaker inspired by The Halal Guys.
