The Halal Guys, the innovative NYC-based American Halal street food concept, has announced the signing of a new franchise deal for all of Southern California.
The new franchisee has signed at least 50 units to develop in the state, with exclusivity over the counties of San Luis Obispo, Kern, and San Bernardino, as well as everything south of those markets. This represents the entirety of Southern California’s total available market, leaving only the remainder of the state available for franchise acquisition.
The Southern California franchisee group plans to start its expansion in Los Angeles and Orange County with 5 stores anticipated to open by the end of 2015. With the quick-serve format, stores will range between 1,200 to 1,500 square feet, plus patio for outdoor dining.
A recent article in Bloomberg Businessweek on The Halal Guys’ expansion says, “The original Halal Guys in Manhattan is a thing of local legend… After signing with consulting firm Fransmart, Halal Guys now plans to grow into a chain of 100 brick-and-mortar stores in the U.S. and overseas in about five years.”
Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill, is partnering with The Halal Guys to expand the brand worldwide. Fransmart’s penetration plan will focus on top markets in North America, seeking real estate in mass gathering areas like airports, train stations, malls, and neighborhoods with a significant late-night demand.
Featuring only the highest quality and proprietary ingredients, along with secret recipes, this American Halal street food concept has grown into a broadly appealing phenomenon. Serving the signature chicken or gyro meat platters over rice (topped with their famous ‘white sauce’) to long lines, they’ve had to enlist professional bouncers to control the crowds.
The Halal Guys is expanding internationally through a combination of corporate and franchised stores. The first two brick brick-and-mortar locations are corporate stores, now open in Manhattan in the East Village, and on the Upper West Side. They have also signed multi-unit franchise deals for Houston, Texas; Washington, D.C.; Chicago, Illinois’ Philadelphia, Pennsylvania; the Philippines; Kuala Lumpur; and Malaysia.