The Halal Guys has announced the signing of multi-unit franchise deals outside its home market of New York City. Fifteen new restaurants will open in parts of Houston and Austin, Texas, including one unit at George Bush Intercontinental Airport. Texas has a number of major markets with prime franchise territories still available or under negotiation, including Dallas and San Antonio. With deals signing so quickly, The Halal Guys plans to focus expansion on top real estate markets, seeking sites in mass gathering areas like airports, train stations, malls, and neighborhoods with a significant late-night demand.
The Halal Guys have partnered with Fransmart, the company behind the explosive franchise growth of restaurants like Five Guys Burgers and Fries and Qdoba Mexican Grill, as the brand’s exclusive franchise development partner.
Since joining up with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate, brick-and-mortar restaurants in Manhattan, New York, and has more than 200 franchise units in development in territories including Atlanta, Philadelphia, Washington, D.C., Virginia, Chicago, New Jersey, Connecticut, and the entire state of California, which sold out within the first two months of franchising, as well as international locations for the Philippines, Malaysia, and Indonesia.
The franchisees for the Houston and Austin markets worked with Fransmart directors of development, Mark Treptow and Kert Gennings, on their agreements and have committed to developing at least five units in each of their territories.
The American Halal food franchise ranks in the Top 10 Most Yelped Businesses in the U.S., and Reebok recently launched a specialty sneaker inspired by The Halal Guys.