Hana Group to Launch New Concept in Ohio

    Industry News | January 24, 2019

    Hana Group North America, a leading provider of fast casual sushi in the U.S., is expanding its pallet with its newest concept, Fire Leaf, bringing fresh, made-to-order, pan-Asian cuisine to Akron, Ohio. In February, the Fire Leaf Asian Kitchen inside Whole Foods Market 365 will become the prototype store for a menu that focuses on fan-favorite Chinese entrees as well as authentic Japanese ramen and more.

    “As American palates become more global, we’re excited to present the flavors of China, Japan and Thailand all at one counter,” says Bill Rosenzweig, marketing and creative director for Hana Group North America, which operates Fire Leaf under its Genji division. “What we’re doing at Fire Leaf is a new retail concept for the company. Tastes are constantly evolving, so we’re always listening to our customers’ feedback and developing ways to keep our menu as fresh as our ingredients.”

    What won’t change is the company’s emphasis on sustainability, freshness, quality and taste. The meat and poultry in Fire Leaf’s dishes adhere to strict quality standards, and all the entrees are made to order. Genji uses no artificial preservatives, coloring, flavor-enhancers or hydrogenated fats.

    The new Fire Leaf menu consists of a fresh approach to Chinese dishes like General Tso’s chicken and orange chicken, as well as pad thai, lo mein and fried rice, each with a choice of chicken, beef or tofu. Fire Leaf will also serve four varieties of authentic Japanese ramen; original, spicy and yuzu are made with a tonkotsu broth just like that served in Japanese izakayas, while a vegetable ramen is also available. Rounding out the food selections are a variety of pan-Asian sides: spring and summer rolls, sesame balls and two types of gyoza. Fire Leaf will serve three varieties of bubble tea.

     Hana Group North America is the largest sustainable sushi retailer on the continent, energizing the world through high quality, Asian cuisine sold under its Genji and Mai brands at hundreds of retail locations across North America.

    News and information presented in this release has not been corroborated by WTWH Media LLC.