"We're thrilled to bring Hello Kitty and her friends to McDonald's customers in the U.S. and Canada with this exciting event," said R. J. Milano, vice president, McDonald's U.S. Marketing. "Hello Kitty appeals not only to our core Happy Meal customer but also twenty-somethings who loved her as a child and continue to love her. And we've paired Hello Kitty with Transformers toys to create a combination that's sure to spread smiles to our customers across North America."
The 3-week promotion will run through August 24 and feature a total of 18 toys giving young people the chance to collect nine different Hello Kitty toy designs and nine Transformers Beast Machines figures. The promotion also will include:
"Sanrio was built on the idea that a small gift can bring a big smile to a child of any age," said Bill Hensley, marketing director for Sanrio, Inc.
The Hello Kitty/Beast Machines promotion will be supported by an extensive, multi-faceted advertising and marketing campaign, featuring a comprehensive program of television, radio and print advertisements targeted to various markets throughout the U.S. and Canada.
"Simply put, kids love McDonald's Happy Meals, and they have loved the challenge of Transformers toys for more than 16 years," said Duncan Billing, Hasbro group executive for boys toys. "The Transformers toys let kids experience fun and fantasy as well as challenge them to make the change from one toy to another."
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.