Hardee’s, known for quality you can taste, today announced the launch of its new Rise and Shine coffee blend, a 100 percent Arabica blend designed with bold new flavors to jumpstart anyone’s day. 

To celebrate the launch, Hardee’s is announcing the Hardee’s Rise and Shine Mug Club, a partnership with beloved retail brand YETI, where customers can join the club with purchase of limited-edition Hardee’s Rise and Shine coffee mugs. The return of the Hardee’s Rise and Shine Mug Club is a modern twist on a beloved tradition that Hardee’s fans know and love from the ‘80s, bringing coffee and breakfast lovers together to enjoy real food, made right, served proudstarting the day off right, mug in hand. 

By participating in the Hardee’s Rise and Shine Mug Club, the first 100 people to purchase mugs from www.hardeesriseandshine.com will receive a limited-edition membership card for free coffee for a year at participating Hardee’s locations. The mugs will be available for purchase beginning February 25, 2019.

“At Hardee’s, we pride ourselves in having a robust, and delicious breakfast offering, and through culinary tests we know the new bold coffee blend will be the wake up our customers are looking for, while pairing well with all of our breakfast items,” says Owen Klein, vice president culinary, Hardee’s. “Hardee’s Rise and Shine Mug Club is a spin on an age old breakfast tradition at our restaurants, and we’re thrilled to introduce this to a new generation of consumers.”

Hardee’s new Rise and Shine® Coffee:

  • Central American Roast: Flavor notes of milk chocolate, raisin, hazelnut, caramel sweetness, clean finish with nutty undertones and a medium body. 100 percent Arabica Coffee.

Hardee’s will also be offering consumers nationwide a chance to taste the new coffee blend for free with the purchase of any item beginning Monday, February 25, 2019 through March 10, 2019 at participating locations. Free coffee offers valid for a limited time at participating restaurants with purchase of any menu item at regular price.  

Hardee’s Rise and Shine YETI mugs will be available for $24.99 plus tax + shipping and handling, while supplies last at www.hardeesriseandshine.com.

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