Hardee’s announced the return of the restaurant’s beloved Star Pals meals to its menu for the first time in eight years. To celebrate the return, the brand is teaming up with kids’ entertainment studio pocket.watch and Ryan’s World for a first-of-its-kind partnership as YouTube creators continue to transform the toy industry.
“When we decided to reintroduce Star Pals to our menu, we wanted to ensure we had a partner that families would be excited about,” says Jenna Folk, director of Brand Marketing, Hardee’s. “Ryan ToysReview has seen tremendous success on YouTube and beyond, and we are thrilled to have exclusive Ryan’s World toys in our Star Pals meals this summer.”
The new Star Pals meals will feature an exclusive toy line under the massively successful Ryan’s World consumer products brand, designed by Ryan, the seven-year-old YouTube star with more than 19.4 million subscribers. The toys will be available at participating Hardee’s and Carl’s Jr. restaurants across the country beginning June 19, 2019.
“This partnership with CKE is a perfect extension of Ryan’s World, the amazing character universe created by Ryan and his family,” says Edwina Cumberbatch, manager, Sales and Co-Promotion, pocket.watch. “And, it really builds on pocket.watch’s mission to bring kids and families more of what they love from their digital worlds.”
Hardee’s new Star Pals meals come with three protein options including Kid’s Hand-Breaded Chicken Tenders, a Kid’s Hamburger or a Kid’s Cheeseburger. All Star Pals meals have the option of a side of applesauce and a milk beverage.
The Ryan’s World exclusive toys available within the Star Pals meals will include:
The program will continue later in the summer with the introduction of a new line of toys from HobbyKids Adventures, a new animated series from pocket.watch based on YouTube family HobbyKidsTV. HobbyKids Adventures Star Pals meals will be available at participating Hardee’s and Carl’s Jr. restaurants nationwide in August.
Hardee’s Star Pals will be available at participating Hardee’s locations beginning June 19, 2019. The new meals will start at $3.99 and up.
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