Industry News | March 22, 2017

Hardee’s Unveils the APORKalypse Burrito

CKE Restaurants
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Hardee’s looks to bring an end to the breakfast world as we know it with the launch of the APORKalypse Burrito and Biscuit, now available at participating restaurants system-wide.

The APORKalypse Burrito brings together the three most popular types of pork—four ham slices, two sausage patties and bacon pieces—all wrapped together with folded eggs and American and Swiss cheese inside of a warm flour tortilla. The APORKalypse Biscuit packs four slices of ham, three strips of bacon, a sausage patty, a folded egg and American and Swiss cheese, all stuffed inside one of the restaurant’s signature Made from Scratch buttermilk biscuits.

“As you might imagine, the idea for a breakfast biscuit and burrito called the APORKalypse that would end all breakfast biscuits and burritos—came from our advertising agency, 72andSunny,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “So, we tested various combination of eggs, cheese and pork and found that the version our customers liked the most had it all: ham and sausage and bacon, served in your choice of a warm flour tortilla or one our famous Made from Scratch buttermilk biscuits. The APORKalypse really is coming … to your mouth.”

The APORKalypse Burrito is available as an entrée for $3.99, and as a small combo with hash rounds and a drink for $5.69, while the APORKalypse Biscuit is available as an entrée for $3.79, and as a small combo with hash rounds and a drink for $5.49; prices may vary by location.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.