Hardee’s just announced a new partnership with Tinder to reach younger consumers where they are—online and on their phones.
From November 28 through December 8, singles who “swipe right” and match with Hardee’s resident bachelor Chris P. on Tinder will be able to redeem an offer for a BOGO on Hardee’s 5-piece Chicken tender small combo to enjoy on a first date, with a friend, or all to themselves.
The partnership is timed to cuffing season, with Hardee’s hoping to help you find the perfect match just as the temperatures drop.
The “Chicken Tinder” profile, named Chris P., features photos that play off of cliche dating app profile pictures, accompanied by an interesting bio to encourage engagement with the profile.
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