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The new Hand-Scooped Ice Cream Shake made with M&M's Milk Chocolate Candies are the chain's latest featured flavor. The new shake features real, hand-scooped vanilla ice cream and real milk, blended to order with M&M's milk chocolate candies pieces and topped with whipped cream. A scoop of malt powder can be added. The suggested retail price is $2.99, although prices may vary at franchised locations.
The new "Cow Shake Off" ad was created by Mendelsohn|Zien, Hardee's and sister chain Carl's Jr.®'s Los Angeles-based advertising agency. The agency is the developer of many iconic ads for both chains, including the Carl's Jr. "If it doesn't get all over the place, it doesn't belong in your face" campaign from the mid-90s and the more recent "Spicy Paris" ad starring Paris Hilton, which aired in both Hardee's and Carl's Jr. markets.