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“Hardee’s always tries to keep on the pulse of our customers, and we have a huge base of NASCAR fans in our markets,” says Steve Lemley, vice president of field marketing at Hardee’s. “It was a natural fit to launch a promotion that would give them a chance to quench their hunger, their thirst for a tall Coca-Cola beverage and possibly a trip to see one of the highest-viewed NASCAR races--the Coca-Cola 600.”
The grand prize is a four-day/three-night trip for two to the 2010 Coca-Cola 600 in Charlotte, North Carolina. The prize package includes air travel and hotel accommodations, race tickets, and access to the VIP hospitality tent that will have special appearances by members of the Coca-Cola Racing Family. Other prizes include tickets to the Coca-Cola 600, Tailgate Packages, NASCAR gear, and various Hardee’s food items.