There was one finding, however, that many operators might find surprising. Apparently, in the minds of consumers, "health" is not just about their body, but also about their mind and spirit.
And how exactly would a restaurant go about addressing mind and spirit? According to Coca-Cola, crew members are one key way. Coke has found that consumers perceive restaurant staff quality to lag behind the quality of food and decor, so if your staff is neat, clean, and knowledgeable, you will give the consumer a measure of peace-of-mind.
It's a soft point, yes, and certainly we all know that our crews are often not in the shape we'd like, but thinking about HR challenges from a health perspective...well, it's food for thought.
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