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White Oaks Mall, Springfield Parks Nelson Center and Gold’s Gym have all entered into agreements with the rapidly expanding food and beverage marketer, providing Springfield area consumers with state-of-the-art vending machines offering a selection of healthier snack foods and beverages. All vended items are chosen from products meeting strict criteria for fat, salt and sugar content and judged by consumers to be superior in taste.
The nutrition start-up’s rapid growth fostered some initial concerns over its ability to handle quick expansion. “Concerns we initially had about keeping up with surging demand have been swept aside by the efficiency of the team of customer service experts we have in-house at YoNaturals,” says CEO Mark Trotter. “Our ability to quickly get new operators up and profitably running has already allowed expansion into 115 urban markets across the country, and without breaking stride.”
Furthermore, present economic conditions seemingly haven’t slowed YoNaturals’ growth. “Historically, snack vendors notice minimal revenue fluctuation during periods of economic stress. People continue to need nutrition choices, and as the market leader in healthy food and beverage vending, we’ve benefited greatly from a solid base of health-conscious consumers loyal to products which meet their dietary preferences,” Trotter says. “Offering over 300 food and drink products meeting state healthy nutrition standards, we are well positioned to continue expansion into locales not yet served but equally eager for healthier choices. The results to date, and the almost limitless potential, are most encouraging to us.”