Industry News | February 18, 2015

Heinz Turns Up Heat With New Flavors

For customers that love a little heat, Heinz Foodservice offers Sriracha and Jalapeño Ketchup flavors.  Heinz plans to meet all of your front- and back-of-house needs, with both flavors available in tabletop bottles, PC packets, and bulk pouch packaging formats.

The all-new Sriracha flavor takes the classic Heinz Tomato Ketchup and infuses it with flavors of spicy chili peppers and a hint of garlic, meant to pair with both morning and night meals: on eggs, hash browns, breakfast sandwiches, chicken, burgers, and more. In addition, the Jalapeño flavor was developed by adding real jalapeños to the classic ketchup recipe, bringing spice to any meal.

These twists on a classic maintain the recognizable taste and consistency of America’s Favorite Ketchup with an added kick from spicy chili peppers and jalapeños to target current consumer preferences.  According to a 2013 Technomic’s Flavor Consumer Trend Report¹, 68 percent of millennials age 25-34 preferred hot or spicy condiments.


"We are thrilled to offer these products to our foodservice customers," says Matt Marietti, associate marketing director of foodservice ketchup, "especially during a time when spicy flavors and customization are becoming more and more important to consumers.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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