Industry News | December 7, 2015

HipPOPs Opens in Dubai

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HipPOPs handcrafted gelato bars, a premium mobile dessert company featuring handcrafted gelato, sorbet, and frozen yogurt POPs on a stick, announced the brand’s first truck in the United Arab Emirates (UAE) made its debut at the Emirates Airline Dubai Rugby Sevens on December 3.

HipPOPs signed its first international agreement with The Food Truck Dubai earlier this year to be the exclusive franchisee in the United Arab Emirates. This is the first of 10 to 20 trucks planned to launch throughout the UAE over the next five years. In addition, the company has already opened a 5,000-square-foot micro-creamery in Dubai.

“As the first American mobile food service company to sign a deal in the UAE, we’re looking forward to bringing the highest quality handcrafted artisan dessert treats to the streets of Dubai with the mobile POPtruck,” says Anthony Fellows, founder of HipPOPs. “HipPOPs has experienced tremendous success in Florida—our sales and catering are trending upward of more than 20 percent for the year—and we’re confident that we’ve found a trusted partner in The Food Truck Dubai. Their expertise and passion for the brand are a recipe for success, and we have no doubt they will lead the HipPOPs brand to great success as we continue to grow throughout the UAE.”

HipPOPs are all natural, gluten-free, kosher frozen POPs on a stick made from small, hand-crafted batches at the company’s micro-creamery. Based in South Florida, the company boasts three varieties of signature Belgian chocolate dips and a dozen unique “POPings” which combine for a gourmet treat with a fraction of ice cream’s fat content. Founded on the principle of bringing the highest quality and healthiest ingredients to the streets with a mobile POPtruck, the company blends the Old World traditions, tastes and freshness of Italian gelaterias with modern technology.

This opening marks the launch of HipPOPs aggressive growth strategy that includes development efforts in key domestic markets such as Austin, Los Angeles, San Francisco, Las Vegas, Denver, Philadelphia, and Portland. To fuel HipPOPs growth, the company is seeking single and multi-unit operators with foodservice and/or restaurant experience. Franchise candidates should have a minimum net worth of $150,000 and liquid assets of at least $75,000. Franchisees can expect the total cost of investment for one HipPOPs operation to be approximately $245,175 to $351,450. The initial franchise fee is $25,000, but if franchisees elect to purchase multiple franchises at the same time, the fee is reduced.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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