Industry News | July 25, 2016

HMSHost Debuts Empire Roadside BBQ Food Truck

image used with permission.

In time for the summer travel rush, global restaurateur HMSHost has introduced a new food truck to serve motorists and families road-tripping on the motorways. Empire Roadside BBQ is located at the New York State Thruway’s New Baltimore Travel Plaza at milepost 127 northbound and southbound.

Given the growing infatuation with the food truck phenomenon, HMSHost introduced Empire Roadside BBQ, its second food truck on the motorways, following the successful debut of its popular Road Hog food truck last summer at the Delaware Welcome Center.

Parked in front of the plaza’s main entrance, travelers can’t miss the Empire Roadside BBQ truck with its elaborate imagery reminiscent of New York City.

Empire’s menu hits all the bases when it comes to classic, rustic BBQ. The truck offers a selection of meats, including grilled beef brisket, fiery smoked kielbasa, pulled pork, and pulled chicken in a sandwich, barbecue bowl, or wedge salad. The truck is serving travelers from 10:30 a.m. to 8 p.m. seven days a week.

“HMSHost strives to deliver quality culinary options while putting a creative twist on the typical dining experience found in travel venues, so we’re thrilled to be able to expand our food truck offerings even further,” says Amy Dunne, HMSHost vice president of business development. “We are thankful to the New York State Thruway Authority for partnering with us to open this new barbecue-inspired food truck.”

Food trucks bring a lasting personal connection to the customer unlike the archetypal brick and mortar dining establishment, and this down to earth quality is exactly what HMSHost wanted to bring to motorways travelers. Aside from Road Hog and Empire Roadside BBQ, HMSHost has also created food trucks at Los Angeles International Airport, a rotating concept currently featuring local favorite Border Grill, and at Montréal-Pierre Elliot Trudeau International Airport.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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