Honeygrow, a fast-growing restaurant concept that offers wholesome, fully customizable stir-frys, salads, honeybars and cold pressed juices, announced Tuesday that it has partnered with LevelUp to develop a completely new digital guest engagement program.
On-the-go wholesome food enthusiasts can experience the new online ordering system at order.minigrow.com where they can pre-order a minigrow dish to pick up at any of the brand’s minigrow locations in New York and Chicago today. minigrow will open two new locations in the heart of Boston at 125 Summer Street on April 27 and at 565 Boylston Street on May 1. The brand will extend online ordering along with an entirely redesigned app and loyalty program to all its honeygrow locations later this year.
“Our goal was simple: create one app for two concepts, honeygrow + minigrow, while having the capability to do all the fun stuff that we’ve been dying to do for years, while exploring other fun, creative ways to best engage our guests in ways not seen before,” says Justin Rosenberg, CEO + founder of honeygrow + minigrow. “We have a lot of great ideas that we look forward to finally bringing to life.”
“When we started working with honeygrow, we immediately understood the importance of providing an integrated rewards experience that spanned web ordering, mobile ordering, and in-store experiences,” says Emma Beckerle, Director of Client Services and Account Management at LevelUp. “We’re proud to have built a beautiful web ordering, mobile and in-store interaction for honeygrow and can’t wait to see guests using it.”
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