Honeygrow + minigrow, the rapidly expanding fast-casual noodle concepts, unveiled an innovative new mobile app on July 9. As one of the first fast casual concepts to utilize a touchscreen kiosk ordering system (designed to encourage customer creativity and customization), the Philadelphia-based company has been a pioneer in recognizing the role technology plays in creating a seamless customer experience in the quick-service space.
Now with the launch of their new app, honeygrow + minigrow are making it easier than ever to order and enjoy wholesome, healthy and delicious noodles and greens with the click of a button.
What makes the honeygrow + minigrow app unique? Through the platform, guests can order ahead and jump the line—an ideal move during the lunch rush. The app will also have status levels with accompanying perks, friend referral bonuses and loyalty perks such as a free honeybar or cookie on birthdays. It is available for both iPhone and Android.
When guests order via the new app at either honeygrow or minigrow on Thursday, July 12, they’ll be entered to win free honeygrow + minigrow for a year (limited to 1 bowl a week). This promotion will be available at all honeygrow and minigrow locations. The winner will be notified on July 13th at 10am via email. Guests will also receive $5 off their first order. In addition, if a guest refers a friend, they’ll both receive $5 off their next order.
Along with launching its new mobile app, the brand continues to stay ahead of the curve when it comes to tech. CEO Justin Rosenberg and his team use VR as part of their employee training at all levels; the training provides every employee a consistent, immersive and thorough onboarding experience. You can check out one of the training videos here.
Honeygrow and minigrow also recently teamed up with Google on the launch of new VR tool, “Tour Creator.” The honeygrow team built out a virtual tour of their original Philadelphia location, company headquarters in Fishtown (flanked by artist murals created as part of the Front Street Walls project) and more, viewable here.
