Industry News | November 9, 2017

Hopdoddy Introduces Impossible Burger at All Locations

Hopdoddy Burger Bar is now offering the Impossible Burger at every location (21 total). The burger made its Hopdoddy Burger Bar debut back in June 2017, and was only available at Hopdoddy Burger Bar’s Texas locations.

The sustainable, plant-based Impossible Burger has been well-received by vegetarians and meat-eaters alike, as well as critics at Forbes, Buzzfeed, Business Insider, Food & Wine and more. The Impossible Burger is the world's only burger that looks, handles, smells, cooks and tastes like ground beef from cows, but is made entirely from plants, with a much smaller environmental footprint than animals.

The Impossible Burger at Hopdoddy includes the Impossible Foods patty, Tillamook cheddar, green leaf lettuce, white onion, tomatoes and its signature “Sassy Sauce” on a brioche bun for $14. The burger can also be customized with a whole wheat bun for an entirely plant-based option.

The Impossible Burger uses about 75 percent less water, generates about 87 percent fewer greenhouse gases and requires around 95 percent less land than conventional ground beef from cows. It’s produced without hormones, antibiotics, cholesterol or artificial flavors.

Hopdoddy Burger Bar is a nationally-recognized Austin-born burger + beer joint. Hopdoddy grinds their meats in-house daily and offers a wide variety of the freshest available, all-natural proteins like Angus beef, Grass-fed Kobe beef, chicken and sushi-grade tuna that are stacked between baked-from-scratch buns. Alongside its burgers, Hopdoddy serves hand-cut Kennebec fries, farm fresh salads, and handcrafted milkshakes. Hopdoddy also carries an array of local craft beers on tap, can and bottle as well as a full bar featuring regional spirits, house-made liqueurs and freshly squeezed juices.

Founded in 2010, Hopdoddy now has locations in Texas, Arizona, Colorado and California with additional locations opening in 2017.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.