Industry News | July 13, 2009

Hot Stuff Foods Introduces Big Stuff Trio

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Hot Stuff Foods is making the pizza industry’s largest take-home pizza program even easier to swallow. Chief Customer Officer John Barber announced Hot Stuff Foods is introducing the Big Stuff Trio – three pizzas which when baked and put end-to-end equate to the original 52 inch Big Stuff Pizza.

“Our new Hot Stuff Foods Big Stuff Trio,” notes Barber, “allows our franchise partners to utilize their existing equipment and ingredients. In addition, the product is delivered hotter and fresher to the customer and is easier to handle for both franchisees and consumers. Pizza lovers can choose any combination of toppings on their pizzas for events, gatherings and parties in our award-wining Big Stuff Pizza Crowd Pleaser box. ”

Barber noted that the Big Stuff Trio is larger than any party pizza in the market today and a great alternative to the three foot party sub. Retailers across the country have reported that the launch of Big Stuff Pizza boosted store revenues, and stores that added and/or created events around the launch of Big Stuff Pizza saw increased participation in their existing Hot Stuff program.

“The new Big Stuff Trio pizzas deliver add-on sales opportunities,” reports Barber, “In addition, Hot Stuff has developed a dynamic marketing initiative to integrate the Big Stuff Trio into the franchisees’ ‘foodservice arsenal,’ including training certification, community event planning, and marketing ideas that are as fun as the concept of a giant party pizza.”

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