Industry News | December 8, 2011

Hot Stuff Pizza Sponsors World Snocross Champion

image used with permission.

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Orion Food Systems,the international foodservice provider that franchises more than 1,000 Hot Stuff Pizza locations worldwide, announced its official sponsorship of World Snocross Champion and 10-time ESPN Winter X Games medalist Tucker Hibbert.

“We are extremely excited to have the Hot Stuff Pizza brand associated with a great champion such as Tucker Hibbert,” says Orion’s CEO Michael Skillingstad. “Tucker’s success is unprecedented on the ISOC National Snocross Tour and ESPN Winter X Games.

“From a business and marketing point of view, our partnership with Hibbert is truly a win-win. Many of our restaurant franchisees and customers are Tucker Hibbert fans, and will be excited to learn that Tucker is a Hot Stuff Pizza lover.”

“I’ve been a huge Hot Stuff Pizza fan for years,” Hibbert says. “It’s definitely my favorite go-to meal when I’m traveling, and an absolute must after a long weekend of racing. I can’t wait to share my passion for the brand with race fans and snowmobile enthusiasts everywhere.” 

Hot Stuff’s sponsorship of Hibbert will entail a national promotion featuring Hot Stuff’s Personal Size Pan Pizza (PSPP) and an opportunity for Hot Stuff customers to win event tickets, snowmobile gear, free Hot Stuff Pizza, and other prizes. 

“Our grand prize is a Snocross fan’s dream,” Skillingstad says. “Hot Stuff is giving away an all-expense paid trip to the ISOC Canterbury National in Shakopee, Minnesota, January 2012. The race package includes lodging, a suite at the race, passes to the pit area, and an opportunity to meet Tucker and his crew.”

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