The company took a stand against the rapidly growing channel.
Location data provider Factual released data Friday taking a targeted look at how the latest government shutdown has affected local Washington, D.C. businesses, including restaurants. The Washington Post reported that, overall, it was projected to cost the American economy $3 billion. That’s just in the fourth quarter of 2018. It could tack on another $8 billion in Q1, the Congressional Budget Office said, although roughly $8 billion of the total $11 million would be made up in additional economic activity as back pay goes out to federal workers.
But in addition to impact on federal workers and furloughed staff, businesses in the area are feeling the foot-traffic burn. By comparing pre-shutdown footfall during the shutdown, Factual found significant decreases in average daily visitation during the government shutdown.
Here’s what they found:
Near the White House:
Near the U.S. Department of State:
Near the Smithsonian:
“With another shutdown potentially looming ahead, these businesses can and should begin preventative planning, even if they’re still in recovery mode. Whether it’s through targeted promotions and discounts to get people back in the door, or out of the box tactics like pop-ups or participation in initiatives like #ChefsforFeds, businesses need to stay one step ahead and find a way to prevent another devastating decline in foot traffic this month,” Brian Czarny, CMO of Factual, wrote in a post.
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