The company took a stand against the rapidly growing channel.
Location data provider Factual released data Friday taking a targeted look at how the latest government shutdown has affected local Washington, D.C. businesses, including restaurants. The Washington Post reported that, overall, it was projected to cost the American economy $3 billion. That’s just in the fourth quarter of 2018. It could tack on another $8 billion in Q1, the Congressional Budget Office said, although roughly $8 billion of the total $11 million would be made up in additional economic activity as back pay goes out to federal workers.
But in addition to impact on federal workers and furloughed staff, businesses in the area are feeling the foot-traffic burn. By comparing pre-shutdown footfall during the shutdown, Factual found significant decreases in average daily visitation during the government shutdown.
Here’s what they found:
Near the White House:
- Starbucks (2130 H St. NW): -88 percent
- Chick-Fil-A (2121 H St. NW): -87 percent
- Peet’s Coffee & Tea (2121 H St. NW): -85 percent
- Panera Bread (800 21st St. NW): -84 percent
- Dunkin’ (616 23rd St): -83 percent
- Subway (1444 I St NW): -82 percent
- The Little Beet, a fast-casual restaurant (1212 18th St NW): -81 percent
- Tonic at Quigley’s, a restaurant: -78 percent
- Eighteenth Street Lounge: -77 percent
- Public Bar: -76 percent
- Carvings, a fast-casual sandwich restaurant (2021 F St NW): -76 percent
- Uptowner Cafe (2023 G St NW): -70 percent
Near the U.S. Department of State:
- Subway (1959 E St. NW): -80 percent
- Potbelly Sandwich Shop (616 23rd St NW): -76 percent
- GW Delicatessen (2133 G St NW): -74 percent
- FoBoGro, a local grocery and deli: -73 percent
- Starbucks (1957 E St): -71 percent
Near the Smithsonian:
- IL Creations (1400 Independence Ave): -76 percent
- Near the National Portrait Gallery:
- Ella’s Wood-Fired Pizza (901 F St NW): -75 percent
“With another shutdown potentially looming ahead, these businesses can and should begin preventative planning, even if they’re still in recovery mode. Whether it’s through targeted promotions and discounts to get people back in the door, or out of the box tactics like pop-ups or participation in initiatives like #ChefsforFeds, businesses need to stay one step ahead and find a way to prevent another devastating decline in foot traffic this month,” Brian Czarny, CMO of Factual, wrote in a post.