HTeaO, America’s largest iced tea franchise, is now for coffee lovers too. In partnership with Cole Hauser’s Free Rein Coffee Company, 100+ HTeaO locations will soon be offering a best-in-class coffee bar featuring hand crafted coffee and espresso-based drinks featuring Free Rein Coffee’s signature blends. The partnership, which was announced today, will roll out to HTeaO franchisees this winter. To promote the roll out of the program, Hauser will pay a surprise visit to the franchise that sells the most Free Rein coffee this year.

As Americans’ favorite beverage (after water), coffee represents a huge opportunity for HTeaO, a unique franchise concept that primarily serves iced tea, but has continued to branch out into other beverage categories. HTeaO selected Free Rein Coffee company, which launched online in October 2023 but has a 20 year legacy of roasting and serving coffee in West Texas, for its unique roasts with a cult following.

“With the help of Cole Hauser and the rest of the Free Rein team, we’re excited to bring this great coffee to all of our HTeaO Locations,” says Heath Nielsen, President of HTeaO. “We chose to partner with Free Rein after we fell in love with their bold yet smooth blends and we know our guests will enjoy them too.”

First responders in uniform have always been served for free in HTeaO locations; providing a strong alignment with Free Rein’s ongoing commitment to ‘serve those who serve’.

“I’m excited to be adding 100+ physical locations where coffee lovers can try Free Rein…in particular, my favorite of our blends: American Dirt,” says Cole Hauser, founder of Free Rein Coffee Company.

To kick off this new venture, HTeaO will host a celebration in College Station, Texas, on January 20th at 12-3PM CST, where consumers can stop by to taste Free Rein and get their hands on other goodies and giveaways.

HTeaO locations will serve Free Rein’s American Dirt (dark roast) and Homestead (medium roast) in a variety of drip, latte and espresso beverages, rolling out at all locations throughout 2024. Free Rein Coffee Company can be purchased at HTeaO’s outposts, as well as online at FreeReinCoffee.com. If you are interested in learning more on how you can join the HTeaO family, visit https://hteao.com/franchise/.