The Hummus & Pita Co. announced Wednesday a multi-unit franchise deal in Columbus, Ohio, to continue its rapid expansion across the Midwest. The concept will open doors at its first franchise location in the area in 2020, with additional units to come soon after.
The Hummus & Pita Co.’s Columbus franchise partner, HAPCO Development of Ohio, LLC, is a large multi-unit operator with over 15 years of proven franchise experience. The HAPCO group is currently scouting locations throughout the Columbus area to bring The Hummus & Pita Co.’s Mediterranean flavors to hungry consumers within the next year.
“We were looking to diversify our growing restaurant portfolio and saw the Mediterranean segment as the next big thing in the Midwest,” says Columbus franchisee. “The Hummus & Pita Co. has a soul unlike any other concept we’ve encountered and recognizes the importance of fresh, made-from-scratch menu items. By offering unique flavors and modern twists on traditional Mediterranean favorites, The Hummus & Pita Co. is leading the health food revolution and is exactly what Columbus foodies are looking for.”
With a menu rooted in family recipes, The Hummus & Pita Co. sets itself apart from the ever-growing Mediterranean fast casual market by constantly introducing new and innovative dishes, such as the recently unveiled vegan shawarma. This cutting edge and forward-thinking approach to meet the changing food landscape has fueled other menu updates, including a hummus-based shake called The Chickpea Chiller and a delicious Chickpea Shmear that appeals to a wide range of dietary needs.
To grow the brand in major markets nationwide, The Hummus & Pita Co. is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and QDOBA Mexican Grill, as its exclusive franchise development partner.
“Because the demand for Mediterranean cuisine and healthy food alternatives continues to rise, The Hummus & Pita Co. has unlimited growth potential,” says Dan Rowe, CEO of Fransmart. “We are thrilled to partner with an experienced multi-unit operator to bring the concept’s variety of authentically flavorful, healthy and innovative options to diners in Columbus and beyond.”
The brand currently operates six locations throughout New York City, Connecticut, New Jersey and Michigan, with additional units under development in Atlanta, Los Angeles and Montgomery, Alabama.
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