Industry News | January 27, 2015

Hungry Howie's Rolls Out Customized Ordering Platform

image used with permission.

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Hungry Howie's Pizza and Revention have partnered to create a custom, digital online ordering platform.  Using any Internet capable device, customers can access a simple-to-use platform. Whether customers order from a desktop, tablet, or mobile device they will experience an easy-to-use order flow and intuitive selection process. Revention has also provided a completely redesigned and brand-specific mobile phone application for both iOS and Android.

More than 50 new interface options have been added to take the user experience to the next level. Revention has also upgraded the administrative portal, which provides numerous store and brand level configurations and utilities, as well as extensive reporting options.

"Over the last five years, we have focused on expanding the technology solutions in our stores," says Dan McKay, Director of IT at Hungry Howie's. "Revention's POS platform was one of the primary building blocks in this initiative, and it's playing a pivotal role in the advancement and growth of the Hungry Howie's Pizza brand.”

“The combination of the Revention POS system and the new online ordering platform has streamlined Hungry Howie's ability to develop new, strategic marketing campaigns and to measure those campaigns using customer response and redemption rates,” McKay says.

Both parties have also committed to making further improvements in the near future.

Hungry Howie's launched its new online ordering platform December 29with an integrated nationwide marketing campaign showcasing the new platform's capabilities with a free pizza promotion for first time online customers. Since the launch, Hungry Howie's reports overwhelming positive customer feedback and stronger than expected increases in online orders and same store sales growth. Some stores report online ordering to have reached above 40 percent of sales.

"The initial numbers are trending strong,” McKay says. “We have no reason to believe it's going to let up.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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