For the more than 20 million hunters across America, the arrival of fall means Meats Season is finally here. And no restaurant understands Meats Season better than Arby’s, which is why the sandwich brand will release a Venison Sandwich in popular hunting markets beginning in early November.
The Venison Sandwich at Arby’s features a thick-cut venison steak and crispy onions topped with a juniper berry sauce on a toasted specialty roll. The venison is marinated in garlic, salt, and pepper and then cooked for three hours. The juniper berry sauce is a Cabernet steak sauce infused with juniper berries, giving the already unique sandwich another signature twist.
“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” says Rob Lynch, chief marketing officer and brand president of Arby’s Restaurant Group Inc. “We’re a brand that’s not afraid to take risks and while the Venison Sandwich is probably the biggest stretch for us yet, it’s incredibly delicious and we can’t wait to get it in the hands of our guests. You won’t leave a hunt empty-handed after stopping by Arby’s."
The Venison Sandwich will be offered at 17 Arby’s restaurants across America, each within heavy deer hunting areas in the states of Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee, and Georgia. Restaurant locations and dates available are:
Available Oct. 31-Nov. 3: 2044 Rosa L. Parks Blvd., Nashville, Tenn. 37228.
Available Nov. 4-6: 3821 Tower Ave., Superior, Wis. 54880; 1690 Park Place Blvd., St. Louis Park, Minn. 55416; 704 Highway 33 South, Cloquet, Minn. 55720; 348 Lincoln Ave. SE, St. Cloud, Minn. 56301; 3275 First St. S, St. Cloud, Minn. 56301; 4415 Roswell Rd. NE, Atlanta, Georgia 30342.
Available Nov. 12-15: 4229 W Vienna Rd., Clio, Mich. 48420; 4040 17 Mile Rd. NE, Cedar Springs, Mich. 49319; 1215 M 89, Plainwell, Mich. 49080; 8685 Birch Run Rd., Birch Run, Mich. 48415.
Available Nov. 25-28: 5205 Library Road, Bethel Park, PA 15102; 4260 Ohio River Blvd., Bellevue, Penn. 15202; 16 Towne Center Drive, Leechburg, Penn. 15656; 2539 W State St., New Castle, Penn. 16101; 2648 Ellwood Rd., New Castle, Penn. 16101; 3224 Wilmington Rd., New Castle, Penn. 16105.
In addition to the Venison Sandwich offering, Arby’s launched a national advertising campaign—It’s Meats Season—to celebrate the start of hunting season with hunters across the country. The ads can be viewed on the Arby’s YouTube Channel.