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HyperActive Technologies, a leading provider of outdoor restaurant technology acquired by the Acrelec Group, is changing its name to Acrelec America. The name change reflects the company’s deepening relationship with its international parent corporation. The French-based Acrelec is a leader in providing restaurants, retailers and other global brands with digital transformation solutions. The acquisition of HyperActive Technologies was completed in May of this year.
“Over the last 15 years, HyperActive’s name has become synonymous with outdoor drive-thru technology. Our name change presents a very clear message that we are expanding our portfolio to include the full suite of digital technology, both indoor and outdoor, and across many industry sectors,” says Scott Marentay, chief operating officer for Acrelec America. “While we are changing our name, we remain committed to our spirit of innovation and our passion for serving our customers.”
Acrelec America brings to North and South America a portfolio of technology that includes self-service kiosks, indoor and outdoor digital displays, drive-thru, curbside and gaming solutions. HyperActive products such as QTimer, the QSR industry’s gold-standard for drive-thru time management, will now be sold worldwide. With Acrelec hardware, software and services, brands can create a “phygital” experience for consumers; one that that blends physical and digital technology to add convenience, speed of service, engagement and purchasing ease to the customer journey.
Jacques Mangeot, founder and managing director for the Acrelec Group, says, “Acrelec is positioned to lead restaurant brands and retailers around the world as they embrace digital transformation as an essential part of their business model. We’re confident that our team of application specialists, hardware designers, software engineers and support staff in America are well-qualified to meet the needs of the industry.”