I Heart Mac & Cheese Inks Colorado Expansion Deal

    Industry News | November 1, 2019

    I Heart Mac & Cheese announced on October 31 a three-store development agreement with Full Circle Restaurant Group to bring the concept to Colorado. The first two locations will open next year, with the final debuting in 2021, introducing the brand to Boulder, Stapleton and Downtown Denver.

    “I Heart Mac & Cheese is a fun, attractive concept and an affordable franchise model that is easy to operate, with support systems in place to help our partners be successful,” says Stephen Giordanella, I Heart Mac & Cheese CEO and chairman. “We are thrilled to bring our popular concept into the state of Colorado and introduce our new vegan menu that caters to varying ages, lifestyles and cravings.”

    Full Circle Restaurant Group is led by military veteran and local entrepreneur, Vu Tran, who will drive operations for each of the restaurants. Tran was attracted to I Heart Mac & Cheese due to the brand’s proven franchise concept, training and services, and the potential growth opportunity.

    I Heart Mac & Cheese is well-known for custom, build-your-own macaroni and cheese bowls and grilled cheese sandwiches. Guests select a pasta, bread, quinoa, broccoli, or cauliflower base along with seven different proteins, vegetables, and cheeses. Most recently, the brand unveiled a new vegan menu featuring plant-based options through an official partnership that was launched with Beyond Meat. Gluten-free options are also available. Sesame ginger, mango habanero, buffalo, BBQ, and pesto are a few of the delicious dressings and sauces available to mix in or top off each creation. In addition to customized options, the menu includes specialty chef special items like Baked Chicken Parmesan, Baked Meatball Parmesan, The Cuban, Pepperoni Pizza, and Lobster & White Truffle Mac, among others. Guests can pair their meal with the perfect side of Tomato Soup and finish it with a selection of desserts such as Mini Chocolate Chip Cookies and Marshmallow Treats.

    A unique franchise concept in the restaurant industry with no fryers, grease trap systems or hood systems, I Heart Mac & Cheese requires a low investment and can be opened in a small space, such as a mall kiosk or food court. Shopping malls, sports venues, areas close to colleges and universities, and high-traffic pedestrian areas are also ideal locations.  With a home office in South Florida, I Heart Mac & Cheese offers franchise owner training, marketing support and ongoing development opportunities to ensure each location’s success.

    Several other locations have recently been announced, with upcoming openings in Colorado, Florida, Georgia, Illinois, Indiana, New York, and Texas.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.