I Heart Mac & Cheese, a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches, announced Wednesday a two-store Miami franchise development agreement with franchise group, Mastermind Alliance Investment Group, to continue the brand’s expansion across its home state. Two locations will open in Miami beginning this fall—one in Miami Gardens and the second within Coral Gables, dubbed “The City Beautiful” and full of historic destinations for residents and tourists alike to visit throughout the year. 

“I Heart Mac & Cheese is a fun, attractive concept and an affordable franchise model that is easy to operate, with support systems in place to help our partners be successful, and we’ve found the perfect partners in Devonne and her team,” said Stephen Giordanella, I Heart Mac & Cheese CEO and chairman. “Miami is the heart of South Florida and an area we know is fueled with students, families, and tourists that will welcome our award-winning concept with open arms.”

Mastermind Alliance Investment Group includes Devonne Covington, Adina Richardson, Shervin Fulford, and Sandra Williams. Each member of the franchise group is a budding entrepreneur looking to advance to the next stage of their careers by coming together in the world of franchising. The group was attracted to I Heart Mac & Cheese due to low startup costs, the opportunity to build relationships within their community, and having America’s favorite food as the staple of their restaurant.

“My business partners and I look forward to helping expand the brand throughout South Florida,” said Covington. “After learning more about the franchise model, we knew this was the perfect opportunity to launch our careers in franchise ownership while delivering quality mac & cheese and more to the Miami area.” 

Emerging Concepts, Fast Casual, Franchising, Growth, News, I Heart Mac & Cheese