I Love Juice Bar has launched a brand refresh for the first time since its inception in 2013. In addition to a new menu of juices, smoothies, superfood bowls, soups, shots and lattes, the brand has undergone an update to its entire aesthetic with fresh takes on its storefronts, menus, employee uniforms, gift cards, product branding and more.

Rachel Layton, managing partner of I Love Juice Bar, says the brand reset was one of her top goals when she took on her new role at the company last August.

“Juice Bar is a fun, energetic concept, and we want every aspect of our brand to reflect who we are and what we’re about,” Layton says. “We’re so excited for our guests to experience what the Juice Bar team has been working hard on for months, and we hope that they love it as much as we do.”

Notable new flavors include new Tangy Pitaya and CBD Punch juices, a Fireball shot, and Pineapple Cake and Coco Cucumber smoothies. As part of the menu refresh, all shots are also available as juices (and vice versa) and all smoothies can be made into smoothie bowls.

I Love Juice Bar has also standardized its smoothie bowl toppings to include granola, almond butter, banana, strawberry, hemp seeds and honey, making it easier on guests to note the differences and health benefits in each item.

“When developing these new menu items, I wanted to use ingredients and flavor profiles that would be both unique and familiar,” Vui Hunt, founder of I Love Juice Bar, adds. “I always strive to develop recipes that make it exciting for our guests to select items during their busy days that both nurture the body and taste wonderful.”

As part of the overhaul, I Love Juice Bar’s app saw a refresh with new imagery for each menu item that allows users to more easily navigate the menu. The app’s functionality allows guests to place online orders and redeem rewards from Juice Bar’s exclusive rewards program. To learn more about I Love Juice Bar or view the new menu, visit ilovejuicebar.com.

Fast Casual, News