Industry News | September 21, 2016

Ice Cream Brand Gresescent to Open First Retail Shop

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A beloved farmers market ice cream brand, Gresescent, will open its first retail shop in Downtown Los Angeles on September 29. During Gresescent's Grand Opening celebration between 4 p.m. and 9 p.m., guests will be treated to music, food, and free ice cream.

Gresescent Ice Cream, located on 850 South Olive Street, offers simple and delicious, different yet familiar flavors, including Blackberry Mint Mojito and Grilled Pineapple with Bourbon Caramel. Gresescent prides itself on using the highest quality ingredients, beginning with organic milk and cream used in all products. Many flavors feature homemade, freshly baked ingredients—lemon bars, snickerdoodle cookies, citrus sugar cookies, and pecan pie, to name a few.

Gresescent was created by a team of passionate ice cream fanatics who believe that ice cream is simply magical. "Ice cream is special," says Gresescent co-founder Justin Chung. "It can be enjoyed by a 3-year-old or a 90-year old. You eat it when you're sad to make you feel better and when you are happy in celebration. Ice cream conjures nostalgic reflections of being a kid again. Most importantly, delicious ice cream brings an immediate smile to your face."

The mission of Gresescent is to preserve that magic. "To us, ice cream is like a diamond, most beautiful in its purest state," Chung says. "It can only be fully enjoyed when there are no blemishes hiding its natural beauty. No bad ingredients, no poor customer service, no unnecessary gimmicks. We are committed to delivering a truly rewarding experience to each of our customers."

Since its launch in late 2014, this LA-born ice cream brand quickly became a local favorite at weekly farmers markets.

Gresescent's new shop was designed to make ice cream the star. Its clean white interior surrounds two sampling stations created to allow customers to have one-on-one interactions with one of Gresescent's warm and engaging coworkers and to sample as many flavors as they would like. Once a customer has made their selection of flavors, each scoop is prepared atop a complimentary fresh maple waffle bowl.

"There is a reason for everything at Gresescent," says co-founder and head chef Jane Kim. "We strive to pay attention to every detail that affects the customer experience. Everything, from the store layout, to our spoons and napkins, to the way we scoop our ice cream, has been designed with one goal in mind: to create magical experiences for our customers. For example, our customers are greeted with the irresistible aroma of our fresh maple waffle bowls that are made with whisked egg whites to create a light melt-in-your mouth texture and glazed with Grade B maple syrup from Canada."

"There is no better reward for us than seeing our customers enjoy a magical bite of ice cream that we believe they deserve. We aren't satisfied until our customers are so overwhelmed with joy that they are left speechless," Kim adds. "Even then, we still try to improve."

Before its grand opening on September 29, Gresescent will be open Monday through Sunday from 11 a.m. to 8 p.m. during its soft opening. Following the grand opening, Gresescent will be open noon to 9 p.m. Sunday through Wednesday and noon to 10 p.m. Thursday through Saturday.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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