On August 5, Häagen-Dazs will celebrate the grand opening of its newest retail location in Manhattan at 55C E 8th Street (between Mercer & Greene) with a giveaway.

To celebrate the occasion, Häagen-Dazs will award one customer with free ice cream for a year. Plus, during the grand opening celebration, Häagen-Dazs will give customers in attendance free scoops of their favorite ice cream flavors during its regular business hours, 11 a.m. to 11p.m.

“I know Häagen-Dazs has many fans. We wanted to let our customers know how much we appreciate them and the free ice cream is a great way for us to do that,” says Minoo Taheri, co-owner of the Häagen–Dazs Shop with her business partner, Vera Kuzyk. “Many customers have told me how excited they are to have a Häagen-Dazs Shop in their neighborhood.”

A New York original, Häagen-Dazs was born on the streets of the Bronx when founder Reuben Mattus began selling ice cream pops from a horse drawn wagon. The brand has a history in the city dating back 50 years ago. The company’s first retail shop opened in Brooklyn on Montague Street in 1976 and is still in operation today.

“New York has always been and will always remain a place we can call home,” Taheri says. “We’ve been part of peoples’ lives in the area for so long; they’ve made us feel like family. Consumers know they’re getting hand-crafted desserts that taste the way ice cream was meant to taste, and in a place where everyone can take a break from their busy lives.”