Industry News | June 12, 2017

Ice-T Helping Sonic Celebrate National Iced Tea Month

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Sonic Drive-In is observing National Iced Tea Month in June with hip-hop legend and actor Ice-T, to celebrate Sonic’s Frozen Sweet Teas flavors.

To highlight Ice-T’s recent cameo in Sonic’s iconic Two Guys 30-second spot, Sonic is hosting a Facebook live event 1 p.m. on June 13, offering fans the chance to claim a limited-edition, cold-activated Ice-T T-shirt that changes color when frozen. The event will feature a life-sized ice sculpture, made by Ice Illusions, of Ice-T holding an actual microphone and wearing a cold-activated Ice-T shirt. The ice sculpture will slowly melt and once the microphone drops, the first 100 Sonic fans to comment on Facebook live stream will receive a limited-edition cold-activated Ice-T T-shirt.

“The addition of Ice-T to our Two Guys Frozen Sweet Tea spot was the perfect combination to showcase an incredible drink with a winking sense of humor especially during National Iced Tea Month,” says Burke Morley, senior director of brand content at Sonic. “The creative, frozen-themed event showcases our twist on a classic favorite with new flavors and gives fans a fun way to engage with us on social media.”

Offering a tea option for every taste bud, Sonic’s Frozen Sweet Teas are fully customizable with new flavors including Wildberry and Black Cherry. Guests can also add some extra, icy excitement by ordering a Frozen Clubhouse™, a half-tea and half-lemonade frozen drink.

“Sonic’s Frozen Sweet Tea is so unique that we wanted to make some noise around this one-of-a-kind drink in an irreverent, Sonic way,” says Margaret Johnson, chief creative officer of Goodby Silverstein & Partners, Sonic’s creative agency and the orchestrators of the Facebook Live event. “This event demonstrates a new way to think of a drink that’s been around for over 100 years, and we can’t imagine a better spokesperson for it than Ice-T.”

Adding to a robust drink menu with more than 1.3 million flavor combinations, Sonic’s Frozen Teas are available half price every day from 2-4 p.m. during Happy Hour.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.