The Icebox, an Atlanta-based corporate merchandising company and a leader in custom apparel and promotional products, announced the launch of a new ecommerce website that gives clients the ability to directly shop and customize promotional products and apparel. In conjunction with the new site, The Icebox also launched its new brand look and tagline, “Swag Fanatics/Apparel Gurus,” to represent the company’s comprehensive marketing, incentive, and uniform programs.


Unlike other promotional product and apparel companies, The Icebox is designed to provide clients with full agency services from consultation on brand goals to how to leverage uniform real estate to sourcing products to meet a company’s corporate culture. In fact, The Icebox manages current corporate uniform programs for clients, including Moe’s Southwest Grill, Mellow Mushroom, and Taco Mac.


While we provide a high-level of consultation and service to our clients, others want the speed and satisfaction of shopping online and customizing their own products and apparel. We developed the ecommerce site with a vast array of products and a user-friendly ‘do-it-yourself’ format to meet customer demands. It was the next logical step in our growth, and we can’t wait to see the results of empowering our clients,” says Scott Alterman, co-owner of the Icebox.

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