Industry News | September 17, 2009

Idaho Potato: Play the Game, Win Some Money

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The Idaho Potato Commission announced its new interactive, educational video game that offers a chance to win $10,000. Beginning September 15, consumers who visit and play the Idaho Potato Harvest Game can enter a sweepstakes for a chance to win $10,000—$5,000 for the winner and $5,000 to be donated to a school selected by the winner.

"We know that consumers and schools alike are struggling during this weak economy and the new Idaho Potato Harvest Game gives kids of all ages another reason to love Idaho potatoes and learn how America's favorite potato is grown," says Frank Muir, president and CEO of the Idaho Potato Commission (IPC). "Idaho potatoes are an excellent food option during these tough economic times. At just around 25 cents, one medium Idaho potato provides an incredible source of vitamins and nutrients."

The game and sweepstakes launch September 15 and will run through October 31. Consumers watch a short, animated video hosted by the IPC mascot, Spuddy Buddy, who tells the Idaho potato harvest story—how it starts from a seed and grows into a nutritious spud that eventually makes it to your plate. After the video, consumers are asked to play a short memory game, which requires arranging a series of storyboards in the order they appeared in the video. The game is open to U.S. residents ages 7 and older. The winner is selected at random via a raffle drawing and will be notified on or about November 15.

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