Industry News | January 5, 2009

IHOP Capitalizes on Government Bailout Plans

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As the 24/7 news cycle continues to broadcast stories of economic despair, IHOP offers consumers a reprieve from all the doom and gloom with the announcement of its 2009 Hungry Consumer Relief Plan.

IHOP has invited guests to enjoy their fill of All You Can Eat Pancakes, with minimal economic impact, any time of day now through February 22.

Guests can choose to complement their pancakes with a Never-Empty Pot of IHOP's International House Roast coffee, a rich blend of premium beans selected, harvested and roasted exclusively for IHOP.

"Our guests know they can count on IHOP to always deliver a good value and delicious golden pancakes," said Carolyn O'Keefe, IHOP's senior vice president, marketing. "We believe that unlimited buttermilk pancakes and cups of fresh coffee can help provide the 'stimulus' our economy needs in the New Year."

Available for a limited time at participating locations, IHOP's All You Can Eat Pancakes offer starts at $4.99 and is available a la carte or as part of a combo, which includes two, fluffy buttermilk pancakes, eggs any style, crispy hash browns, and a choice of pork sausage links, crisp bacon or ham.

Pancakes are served fresh three at a time until the guest is satisfied. Price may vary by location.

For more information on the 2009 Hungry Consumer Relief Plan or to find an IHOP restaurant near you, please visit

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